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そのビール会社は、ノースダコタ州ファーゴ市を本拠地とする「Fargo Brewing Company」。今週から限定販売が開始された同社の6缶バックのビールには、それぞれに里親募集中の犬の顔が大きく印刷されている。


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Join us Monday, November 4th at 5pm for a very special event with @4luvofdogrescue! This event will showcase some dogs who have had a difficult time finding their forever home. While they get along great with people, some of these dogs don’t socialize well with other dogs so we ask that you please keep your furry friends at home for this event! Here are just 2 of the great pups you can help find a home for on Monday! First is Nyx! Have you been missing the perfect welcome home committee in your life? Feeling sad when you walk in the door and there is no one excited to see you? Look no further — my name is Nyx, and I'd be very excited to meet you! I'm super smart, I love to do tricks, and I LOVE to love my humans. I love them so much that I prefer to have them all to myself. I hear I'm a really special girl — I hope you think so, too! Next is Bizzy! I'm a sweet, energetic lady with a whole lot of affection to give. I enjoy my daily playtime and exercise, but I'm ALWAYS ready for snuggles on the couch. I'm very smart and can learn anything as long as there's a treat involved! I don't mind meeting other dogs — I even walked with them in a parade! — but I prefer to share my home and love with my humans only.

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この6匹は、ファーゴ市の動物愛護団体「4 Luv of Dog Rescue」に保護されている犬だ。同団体には多くの捨て犬が保護されており、大抵は里親(貰い手)が見つかってそこに貰われていく。だが、中には事情があって里親が見つからない犬がいる。それが、ビール缶に登場した6匹だ。






ビール缶を里親募集広告にしてしまうというアイディアを出したのは、地元の飲料ラベル印刷会社「Northern Plains Label」に勤めるJerad Ryanさんだ。前述の動物愛護団体でボランティアをやっていた彼は、思いついたアイディアをすぐ上司に話してみたという。








出典元:boredpanda:This Beer Company Puts Dog Photos On Cans To Help Them Get Adopted(11/7)

出典元:Simplemost:This Brewery Is Putting Pictures Of Adoptable Dogs On Its Beer Cans(11/8)

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