ファッション写真に反抗、ダサさの極みで笑いを呼ぶインスタおじさん

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米国オクラホマ州のインスタグラマー、Beau Coffronさん（40歳）がインスタグラムに発表しているフォトシリーズ「12日間の不恰好なクリスマス（Twelve Days of Ugly Christmas）」が面白い。

ローカルストアで売られている服

クリスマスをテーマにしたド派手な服を着たCoffronさんが、ファッションモデルのようなシリアスな顔でポーズをつけているこのフォトシリーズ、衣装はすべて実際に売られているものだそう。

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Welcome to day one of Lunchbox Family’s 12 Days of Ugly Christmas! 🎄This is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate #Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you Christmas joy! 😂 Today’s outfit is a lovely present themed onesie from @target. It is perfect for a night out, or just relaxing by the fire. Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #target #christmasdecorations #christmasfashion #fashionista #blackfriday #blackfriday2018 #targetstyle #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #targetmyway

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Nov 23, 2018 at 8:13am PST

ローカルストアに夫婦で買い物に行った際、クリスマス向けの特設売り場を見てアイディアが浮かんだという。

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Welcome to day two of Lunchbox Family’s 12 Days of Ugly Christmas!🎄 This amazing #llama sweater isn’t just for Christmas. In our minds it really is festive enough for any celebration! 😂 You can find this one at @walmart, but trust us when we say you won’t want to take this sweater off! This is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate #Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #christmasdecorations #christmasfashion #fashionista #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #uglysweater #instachristmas #instasweater

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Nov 24, 2018 at 7:09am PST

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So this year we aren’t setting up a #Christmastree. 🎄😢😳 The house is decorated for #Christmas but we didn’t want to go to all the effort of getting out the tree. However, I’m thinking Beau can wear this very classic tree sweatshirt every time I miss having an official Christmas tree.🤣 what do love most about decorating for Christmas? This post series is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store (this one came from @target) or online, but will mainly hopefully just bring you Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #target #christmasdecorations #christmasfashion #fashionista #targetstyle #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #targetmyway #christmassweater

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Nov 26, 2018 at 7:35pm PST

どの写真も、小道具や背景までよく作り込まれているが、シーンのイメージ作りから実際の撮影まで、Coffronさん本人と奥さんの2人だけでやっている。撮影に12日間を要したので、タイトルにTwelve Daysと入れたらしい。

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Welcome to day three of Lunchbox Family’s 12 Days of Ugly Christmas!🎄This sweater is perfect for #cat lovers and #Christmas lovers alike. If they are crazy for both, well then this sweater is just the perfect storm. You can find this gem at @kohls, which you need to know because people will be begging for one of their own! 😂 This post series is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate #Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #christmasdecorations #christmasfashion #fashionista #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #uglysweater #instachristmas #instasweater #instacat #instacats #sundayfunday #catsofinstagram

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Nov 25, 2018 at 7:33am PST

時流の逆を行く

このフォトシリーズの狙いについて、Coffronさんはこう言っている。

「インスタグラムには、ファッションモデルのように真面目になって写った人たちの写真があふれています。だから、僕はその逆を行きたかったのです」

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You know how sometimes you just want to curl up in front of the Christmas tree by the warm, cozy fire in your favorite comfy sweater? This fashion statement from @target actually accomplishes all of those things no matter where you are at! 😂🎄🔥So whether you are outside contemplating life like Beau is here, or out at that formal holiday party, you can bring the Christmas cheer, coziness, and comfortable vibes everywhere! This post series is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you #Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #target #christmasdecorations #christmasfashion #fashionista #targetstyle #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #targetmyway #christmassweater #uglysweater #instachristmas #instasweater

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Nov 27, 2018 at 6:23am PST

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The most magical time of year calls for the most magical gift giver riding the most magical creature of all-time! Could a 🎄sweater be more magical? I think @walmart outdid themselves here. 😂 This sweater totally encapsulates what our 12 Days of Ugly Christmas is all about! This post series is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate #Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #christmasdecorations #christmasfashion #fashionista #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #uglysweater #instachristmas #instasweater #santa #unicorn

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Nov 29, 2018 at 9:56am PST

クリスマスシーズンにふさわしい、気持ちが軽くなるような笑いを、見てくれている人たちに届けたいという。

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Have ever sat and pondered what your kids would do if you picked them up from school in a pink Christmas bunny suit from #AChristmasStory? This may or may not be what Beau is doing here. Ultimately he decided against it because it might have given the kids a pink nightmare! Either way, this was a fantastic find at @target and will be a treasured part of our Christmas wardrobe for generations to come! This 12 Days of Ugly Christmas post series is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you #Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #target #christmasdecorations #christmasfashion #fashionista #targetstyle #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #targetmyway #christmassweater #uglysweater #instachristmas #instasweater #targetstyle

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Dec 2, 2018 at 7:44am PST

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Nothing like just being out on the lake with just a fishing pole and your trusty…reindeer pooping peppermints? You have to swipe left to see the back of this ugly sweater! 😂🎄 This 12 Days of Ugly Christmas series post series is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate #Christmas fashion statements for this #holiday season! This amazing piece of #ChristmasFashion came from @kohls! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #christmasdecorations #christmasfashion #fashionista #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #uglysweater #instachristmas #instasweater

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Nov 30, 2018 at 11:04am PST

スターバックスのクリスマス向けカップや、釣りの場面など、アメリカのクリスマスならではのものも表現されている。ピンクのウサギのパジャマは、アメリカで有名なクリスマス映画『A Christmas Story』（日本未公開）にあやかっている。

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When you need an #eggnog latte for you and your ostrich. 😂 This animal friendly #Christmas sweater🎄is the right choice for the coffee shop, or out at that festive Christmas dinner at that new hipster place in town that only seats 15 people per night, and exclusively serves farm to table kale dishes on small plates. Regardless of where you choose to take this sweater, you can find it at @kohls! This 12 Days of Ugly Christmas series post series is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate #Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #christmasdecorations #christmasfashion #fashionista #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #uglysweater #instachristmas #instasweater

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Dec 1, 2018 at 7:51am PST

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Who says that hanging #ChristmasLights is a casual affair? During this #holiday season you never know when you will need that perfect suit to land that contract, rush off to the party, or hang that last string of lights! This #UglyChristmasSuit came from @opposuits and it is perfect for all of the occasions mentioned above and more! This post series is where Linnea made Beau (@lunchboxdad) dress up for your viewing pleasure (or cringing) and we tell we where we found the ultimate Christmas fashion statements for this #holiday season! Each day we will show you a different holiday outfit that is available at your local store or online, but will mainly hopefully just bring you #Christmas joy! 😂 Check back tomorrow for the next day of 12 Days of Ugly Christmas! . . #uglychristmas #uglychristmassweater #holidays #fashion #mensfashion #christmasdecorations #christmasfashion #fashionista #targetstyle #familyphotography #fashionblogger #familyfun #fashionformen #LTKholidaystyle #fashionblogger ##LTKholidaygiftguide #wearthistoday #stealmylook #fashionisfun #christmassweater #uglysweater #instachristmas #instasweater

A post shared by The Coffrons | Family Bloggers (@lunchboxfamily) on Nov 28, 2018 at 10:44am PST